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What do they eat, where do they live, how do they find them?
Capture of Digital Influencers.
The indication always worked very well in any consumption relationship, because when you see a product or are informed about the existence of a service, always look for information about the quality tied to what you want to acquire.
The indication influences and guides a more conscious acquisition and, since almost every relationship of consumption (acquisition) is initiated by digital means, generating such influence became a business.
They are the Digital Influencers.
Common people but with strong activity on YouTube channels and social networks, mainly Instagram and Facebook.
These people have many followers in their social channels, so they become reference about what they wear, wear, eat, drink, listen, watch, etc., that is, they are consumers boosters, present products to the market and, with this makes it possible for names and brands to have an amplified capacity to penetrate the market, consecutively to sell more in less time.
Every company can practically benefit from the work of Influencers and / or Micro Digital Influencers, often they even highlight free products and brands they admire, use and appreciate. This generates an excellent benefit to all, as the Digital Influencer gains in authority with its audience, the Influencer’s follower wins with the knowledge they have received, and the brand gains a lot in sales and loyalty through the quality reference that was transmitted to it , so much so that even would pay for it.
Many companies ask themselves: But how to hire a Digital Influencer?
It is not necessarily an easy task, but in a consistent working format and using the right technologies, it becomes very agile and assertive to find the Influencer or even the Digital Influencer that most closely relates to the scope and ideal of your brand and products.
Through the tools of audience we can make the diagnosis of which are the most influential Digital Influencers next to the target of your brand and products, with this we can dynamically capture them and, drawing according to the potential of Digital Influence of each one, the ideal workflow of publications, indications and mentions of what you want your audience to consume, everything in a natural and consistent way, so that people’s engagement with your brand is a simple consequence of the process in your after-sales, since the sale of your Influencer Digital has already won for its brand.
Check out our solutions regarding Digital Influencers. Contact our team