Learn how it influences your Organic Search results (SEO) on Google

Most often ignored by analysts, the Bounce Rate is one of the indicators presented in the "Public View" by the Google Analytics tool, perhaps because many questions still surround such metrics.

On this Consumer Day, our blog brings you an indispensable theme for those who seek to better understand the scenario of online commerce: the consumer journey.

To stand out in this bustling market, it is not enough to look for innovative ways to capture and retain customers, but rather to understand the motivations and needs of consumers to deliver exactly what they want. This is precisely the function of the consumer journey: a methodology that makes it possible to identify all stages of the lead relationship with your product or service, from the first contact, the purchase decision (or not), to the post-sale.

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